Business Mission Statement

"The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  The mission of Phileas Fogg Snacks is to insure the quality and satisfaction of our products to our consumer.  Promising the best taste and guaranteeing happiness.  Through social media, we will use contests.  Such as a commercial contest, where commercials will be submitted by consumers.  Winners will have their commercial be shown on live television. "Guided by the company’s mission statement and objectives, management plans its business portfolio, or the collection of businesses and products that make up the company." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)

Objectives

"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." (Page 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  Our objective and target is aimed for adults in the night life, such as bars, and pubs.  Also for private parties and events.  A mature snack that adults want to eat along side a beverage of their choice. "The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." (Page 41, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).

Situation/SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats." (Page 55, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  "The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities." (Page 55, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).

Target Market Strategy

"Consumer value and relationships are at the center of marketing strategy and programs." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  The target market is drinking age adults.  The package design of the snack being in a bottle will allow it to be shelved in bars and clubs.  People will ask for it as if it is a drink they haven't heard of.  It is a drink partner, it's always better to drink with a friend. "Through market segmentation, targeting, differentiation, and positioning, the company divides the total market into smaller segments, selects segments it can best serve, and decides how it wants to bring value to target consumers in the selected segments."  (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing). 

Product

"Wallops" Beer battered fish and chips flavored biscuit snacks with a hit of Worcestershire sauce-




 
"Products and technologies eventually become outdated, but basic market needs may last forever." (Page 40, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  Wallops unique bottling, allows the product to be on the shelves in bars, pubs, or any other social gathering.  It will catch the eye as a beer or ale, it will grab attention to itself.  It has the look to be taken serious and was designed to be eaten when drinking.  "In turn, each business and product develops detailed marketing and other departmental plans that support the company-wide plan." (Page 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).