Distribution

 "A review of competition that identifies major competitors and assesses their market positions and strategies for product quality, pricing, distribution, and promotion." (Page 56, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  "It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."  (Page 46, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).