Business Mission Statement

"The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  The mission of Phileas Fogg Snacks is to insure the quality and satisfaction of our products to our consumer.  Promising the best taste and guaranteeing happiness.  Through social media, we will use contests.  Such as a commercial contest, where commercials will be submitted by consumers.  Winners will have their commercial be shown on live television. "Guided by the company’s mission statement and objectives, management plans its business portfolio, or the collection of businesses and products that make up the company." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)