Price

"Price is the amount of money customers must pay to obtain the product." (Page 54, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  The pricing will be aimed around five to six dollars, the bottle and appearance of the packaging makes you feel you're getting your moneys worth.  It is much fancier then your average chip bag. "Details a supporting marketing budget that is essentially a projected profit-and-loss statement. It shows expected revenues (forecasted number of units sold and the average net price) and expected costs of production, distribution, and marketing." (Page 56, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).