Target Market Strategy

"Consumer value and relationships are at the center of marketing strategy and programs." (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  The target market is drinking age adults.  The package design of the snack being in a bottle will allow it to be shelved in bars and clubs.  People will ask for it as if it is a drink they haven't heard of.  It is a drink partner, it's always better to drink with a friend. "Through market segmentation, targeting, differentiation, and positioning, the company divides the total market into smaller segments, selects segments it can best serve, and decides how it wants to bring value to target consumers in the selected segments."  (Page 61, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).