Product

"Wallops" Beer battered fish and chips flavored biscuit snacks with a hit of Worcestershire sauce-




 
"Products and technologies eventually become outdated, but basic market needs may last forever." (Page 40, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  Wallops unique bottling, allows the product to be on the shelves in bars, pubs, or any other social gathering.  It will catch the eye as a beer or ale, it will grab attention to itself.  It has the look to be taken serious and was designed to be eaten when drinking.  "In turn, each business and product develops detailed marketing and other departmental plans that support the company-wide plan." (Page 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).