Implementation Evaluation Control

"To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control." (Page 50, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).  "Outlines the control that will be used to monitor progress and allow higher management to review implementation results and spot products that are not meeting their goals. It includes measures of return on marketing investment." (Page 56, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing).